Category: Film Marketing
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How to Audience Test a Film
One of the biggest gaps in independent filmmaking isn’t talent or passion—it’s audience clarity. Filmmakers who think about audience development early are far more effective at reaching viewers once their film is complete. Audience testing is one of the most practical ways to do that. But for faith-based films, the…
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Every Producer Needs to Hire a PMD for Their Film
Filmmakers generally pour their energy into development, production, and post-production—only to think about distribution once their film is completed. But in today’s media landscape, a great film without a strategic release plan may be a missed opportunity. That’s where the PMD comes in. A PMD is a Producer of Marketing…
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4 Effective Ways to Raise P&A Funds For Your Christian Film
As a filmmaker you are looking not only for the funding to produce your film, but also money for marketing and advertising. Here are four options to consider when raising funds for P&A. 1. Crowdfunding with Mission-Focused Positioning Faith-based audiences respond strongly to authentic, purpose-driven stories. A crowdfunding campaign becomes…
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10 Free to Low Cost Ways to Promote Your Christian Film
As you develop your film’s distribution plan, you most likely are looking for ways to make the most of your P&A budget. Here are ten actionable, free to low cost marketing strategies, tailored for film, to build audience, awareness, engagement to work into your plan. 1. Leverage Church Networks Reach…
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Developing a Marketing Plan for Your Film
I heard someone say once that the hardest part of film distribution is marketing the film. You can either partner with a distributor or do self-distribution to get your film viewed. However, if you or the distributor hasn’t developed a marketing plan for your film, the views you get will…